Social media has become a powerful tool for fashion brands to connect with their customers, showcase their products, and create a loyal fan base. According to Statista, the global fashion industry generated over 1.5 billion U.S. dollars in social media revenue in 2019, and this number is expected to grow in the coming years.

But which fashion brands are the most popular on social media? How do they use different platforms to engage their audiences and drive sales? In this article, we will look at some of the best fashion brands on social media and what makes them stand out.

Burberry

Burberry is the best fashion brand on social media, according to Sprinklr, a social media management platform that ranked 50 fashion brands based on their performance across Facebook, Instagram, Twitter, YouTube, and TikTok. Burberry scored high on innovation, engagement, reach, and sentiment, thanks to its creative campaigns and collaborations.

For example, Burberry partnered with The North Face to launch a limited-edition collection of outerwear and accessories that combined the heritage of both brands. The campaign featured stunning visuals of models wearing the pieces in snowy landscapes, as well as interactive content such as augmented reality filters and 3D models on Snapchat and Instagram.

Burberry also leveraged TikTok to reach a younger audience and generate viral buzz. The brand created the #TBChallenge, which invited users to recreate its iconic logo using their hands. The challenge attracted over 57 million views and thousands of user-generated videos.

Nike

Nike is another fashion brand that excels on social media, especially on Instagram, where it has over 150 million followers. Nike uses its Instagram account to showcase its diverse range of products, athletes, and stories, as well as to inspire and empower its fans.

One of Nike’s most successful campaigns on Instagram was the #YouCantStopUs campaign, which launched in 2020 amid the COVID-19 pandemic and the Black Lives Matter movement. The campaign featured a video that seamlessly blended footage of different athletes from various sports and backgrounds, highlighting the power of unity and resilience. The video received over 53 million views and millions of likes and comments.

Nike also uses Instagram to promote its social causes and initiatives, such as its support for women’s sports, LGBTQ+ rights, racial justice, and environmental sustainability. For example, Nike celebrated International Women’s Day 2021 by posting a series of portraits of female athletes from around the world, along with their stories and achievements.

Dior

Dior is one of the most iconic fashion brands in the world, and it also has a strong presence on social media. Dior has over 35 million followers on Instagram, where it showcases its elegant and sophisticated collections, as well as its behind-the-scenes moments and celebrity endorsements.

Dior also uses Instagram to create immersive and interactive experiences for its fans. For example, Dior launched an augmented reality filter that allowed users to try on its DiorID sneakers virtually. The filter was accessed by scanning a QR code on Dior’s website or by following a link on Dior’s Instagram bio.

Dior also leveraged Instagram Live to stream its fashion shows during the pandemic, giving its followers a front-row seat to its latest creations. Additionally, Dior collaborated with influencers and celebrities such as Jisoo from Blackpink, Bella Hadid, and Cara Delevingne to create engaging content and generate buzz for its products.

Other Fashion Brands to Follow on Social Media

Besides Burberry, Nike, and Dior, there are many other fashion brands that are worth following on social media for their creativity and innovation. Here are some of them:

• Balenciaga: Balenciaga is known for its edgy and futuristic designs, as well as its playful and provocative campaigns. Balenciaga uses social media to showcase its products in unexpected ways, such as using glow-in-the-dark materials or creating video games.
• Moncler: Moncler is a luxury outerwear brand that combines functionality and style. Moncler uses social media to highlight its collaborations with other designers and artists, such as JW Anderson, Simone Rocha, and Matthew Williams. Moncler also uses social media to promote its sustainability efforts, such as using recycled materials for its Born To Protect jackets.
• Fashion Nova: Fashion Nova is a fast-fashion brand that offers affordable and trendy clothing for women and men. Fashion Nova has a huge following on social media, especially on Instagram, where it has over 20 million followers. Fashion Nova uses social media to feature its customers, influencers, and celebrities wearing its products, as well as to offer discounts and giveaways.
• Paloma Wool: Paloma Wool is a Spanish brand that creates artistic and minimalist clothing and accessories. Paloma Wool has a loyal fan base on social media, especially on Instagram, where it has over 1 million followers. Paloma Wool uses social media to showcase its products in creative and colorful ways, such as using virtual videos, collages, and animations.

Conclusion

Social media is a vital tool for fashion brands to reach and engage their customers, as well as to showcase their products and values. The best fashion brands on social media are the ones that use different platforms to create unique and memorable content, as well as to interact with their fans and build a community. By following these brands, you can get inspired by their style, stories, and vision.